Today American Express launched a year-long campaign including giveaways to 50 lucky winners and their guests “Epic Everyday Getaway” to NYC with not-so-everyday experiences, including performances and celebrity appearances. Amex is aiming to strongly promote their newest EveryDay credit card that offers the first American Express no annual fee card earning valuable Membership Reward points. Read my American Express EveryDay Credit Card Review to find out everything you need to know about Amex’s brand new cards.

The All-New American Express EveryDay Card

The All-New American Express EveryDay Card

The campaign kicks off with a Mother’s Day “selfie & snapshots” photo contest with an epic prize – a getaway to NYC for 50 winners and their guests (100 total). American Express will continue to recognize and reward consumers for sharing their #EveryDayMoments throughout the year with a series of special, themed contests, sweeps and unique experiences, like a live concert with Maroon 5 streamed nationally on June 20, 2014, and a soon-to-be-announced Father’s Day Sweeps.

“The Amex EveryDay Card is the card designed for every day spending – from trips to the grocery store to a spontaneous afternoon visit to an ice cream shop with the kids,” said Elizabeth Rutledge, EVP, Card Products & Benefits, American Express. “We know all of these everyday moments add up to make life truly rewarding, and we wanted to create a platform for sharing and celebrating them in special ways.”

Submissions will be accepted for the next 20 days, and then 50 winners will be announced in time for Mother’s Day. The Epic Everyday Getaway prize will take place June 18-21, 2014 in NYC. Each of the winners can bring one guest to join the all-star line-up of experiences that includes:

  • Rock of Ages Broadway show with cast meet & greet
  • VIP concert experience with Maroon 5 (live streamed nationally)
  • Makeovers: red carpet looks for the evening from Rent the Runway, “diva” hair blowouts from DryBar
  • SoulCycle Indoor Cycling Class inside iconic Grand Central Terminal
  • Three-night stay at the InterContinental New York Times Square hotel, located in the heart of the world-famous Broadway Theater district
  • Airfare and ground transportation

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Make sure you follow this campaign and look out for more great giveaways from American Express. American Express has a bunch of really solid travel reward credit cards that can earn you free travel around the world. Read about my favorite credit cards from American Express!